B2B BNPL

Understanding the differences between B2C and B2B BNPL

A clear introduction to the different customers, purchase journeys and risk models behind the two categories.

In brief

A clear introduction to the different customers, purchase journeys and risk models behind the two categories.

Published on 16 January 2024. This article is educational and may reflect the market context at publication. Current PastPay availability, pricing and terms are defined by the product pages, individual proposal and the terms shown before confirmation.

Consumer and business Buy Now, Pay Later products share the idea of paying after purchase, but they serve different buyers, transaction sizes and approval processes. Treating B2B BNPL as a direct copy of consumer instalments can create the wrong expectations.

Who is assessed?

Consumer BNPL generally assesses an individual. B2B BNPL assesses a company and may also need to verify the person representing it and their authority to act.

What is being purchased?

Business orders can include stock, materials, equipment and services used to generate revenue. Values and purchase frequency can be higher, and fulfilment may involve invoices, multiple delivery locations or negotiated terms.

How payment is structured

Consumer products often use instalments. A B2B product may instead provide a single later due date. The exact term, fee and total amount depend on the offer and transaction and should be visible before confirmation.

Why the merchant process differs

A B2B merchant may sell through a webshop, sales representatives, email, telephone and physical locations. The payment solution must connect company verification, invoicing, fulfilment and reconciliation across those channels.

Risk and responsibility

Business assessment can use company, transaction and behavioural information. The provider agreement must state who carries approved non-payment risk, how fraud and disputes are handled and when the merchant is paid.

The practical takeaway

B2B BNPL is a business-payment workflow, not merely a consumer checkout feature with a higher limit. The product should be evaluated through its current eligibility, contract and transaction terms.

Your next step

Choose how you want to use PastPay.

For business buyers

Create your Buyer Account or sign in.

Check your company’s eligibility and see the purchasing limit available to you.

For B2B merchants

Request a tailored merchant proposal.

Tell us about your buyers and sales channels through the HubSpot form.